Milan Fashion Week Audience Blown Away by YOSHIKI's High Fashion Brand MAISON YOSHIKI PARIS
YOSHIKI's high-fashion brand MAISON YOSHIKI PARIS debuted on February 20 as part of the official calendar for Milan Fashion Week Fall/Winter 2024/25 in the major Fashion Events section.
The runway show blew away the audience of fashion media and industry who gathered for the worldwide debut of YOSHIKI’s new high fashion brand at Bocconi.
YOSHIKI created a top team from around the world to present his first show in Milan, including renowned fashion stylist Carlyne Cerf de Dudzeele – the former Vogue US fashion director who influenced the careers of industry giants Versace, Lagerfeld, and others. The team also includes Maida Gregori Boina (casting), Odile Gilbert (hair), and Kabuki (makeup). YOSHIKI also assigned Kuki de Salvertes, who has worked with many designers including Vivienne Westwood and Raf Simons, as the brand's development director.
YOSHIKI also brought together an amazing group of industry collaborators. YOSHIKI's cutting-edge line debuted with 37 looks – including apparel, accessories, and shoes.
MAISON YOSHIKI PARIS is the latest move in the world of high fashion by the iconic musician, designer, and filmmaker, fusing YOSHIKI's visions of fashion and lifestyle with RTW glamorous and genderless designs. A select number of Items will be available soon on the official website:
https://www.maisonyoshikiparis.com/.
The debut of MAISON YOSHIKI PARIS was presented with a dramatic and edgy soundtrack featuring an onstage appearance by YOSHIKI.
SET LIST:
1. Church organ music with Italian narration – composed and written by YOSHIKI – introducing MAISON YOSHIKI PARIS*
2. EDM music composed by YOSHIKI*
3. EDM music composed by Hiroshi Fujiwara and YOSHIKI*
4. Bach - Prelude in C Major (orchestral arrangement by YOSHIKI)
5. "Nessun dorma" from Puccini's opera Turandot (arrangement by YOSHIKI)
*song titles to be announced soon
PRODUCTION:
Styling — Carlyne Cerf de Dudzeele
Hair — Odile Gilbert
Makeup — Kabuki
Casting — Maida Gregori Boina
Production — Fasten Seat Belt
COLLABORATIONS:
Sneakers — Grounds x MAISON YOSHIKI PARIS
Shoes — Adult Antwerp x MAISON YOSHIKI PARIS
Jewelry — Archived Prototypes x MAISON YOSHIKI PARIS
Eyewear — Thierry Lasry
Statement from YOSHIKI:
MAISON YOSHIKI PARIS is a structure that will bring together all my creative activities in fashion, design, and lifestyle.
It's the logical extension of Yoshikimono, which I created in 2011 and which until now focused on the art of the kimono, which was revisited in an edgy and contemporary way at the various Tokyo Fashion Weeks.
MAISON YOSHIKI PARIS, which has a more international vision, shares the values that are precious to me personally: sustainability, upcycling, short production circuits and, of course, genderless.
My personal relationship with fashion started when I was a child. My father ran a luxury kimono business and I’ve always been surrounded by textiles, craftsmanship and a real sense of elegance. Of course, as an artist, I’ve always taken care to look after my appearance and my looks, so I’ve always been interested in the international avant-garde fashion. From the outset, I’ve followed the collections of Alexander McQueen, Dior, Saint Laurent, and Versace, whom I’ve always admired, as well as other designers I like and wear.
Milan has always been a great source of inspiration for me. Its architecture, culture, museums and of course concert halls. In the context of MAISON YOSHIKI PARIS, Milan is undoubtedly the world's fashion business capital with the greatest international artistic influences.
Obviously, the main sector of activity for MAISON YOSHIKI PARIS will be fashion. A range of women's ready-to-wear but also genderless. Complete with the development of essential accessories such as shoes, bags and jewelry from the very first collection. Season after season, the range of products will grow in order to respond as much as possible to the different desires of my clients and customers (sunglasses, underwear ...)
The next step for MAISON YOSHIKI PARIS is decisive: on February 20 at 8PM, the first show for my brand will happen during Milan Fashion Week. I'm going to do everything I can to make it edgy, striking, with a very spectacular impact on the public. In fact, it will be the starting point for the entire development of my fashion brand MAISON YOSHIKI PARIS.
The collection is feminine but also genderless with a very contemporary, edgy style and a touch of rock n roll which has always been important to me. In my opinion, it's extremely creative, with a very showy finish. All the materials are very high-end, natural, and Italian or French. The collection currently consists of 37 looks, comprising a comprehensive range of products, all in black with subtle red accents.
The silhouettes are elongated, structured, and powerful. The range of materials includes a patchwork of smooth or tailored silk, silk velvet, faux fur, dry and stretch wools, and oversized sequins, creating a rhythmic stride for those who wear them. Naturally, denim features prominently in my collection, which I have chosen to reinterpret in various stages. I have created 8 spectacular silhouettes in collaboration with one of the best couture houses.
As for accessories, boots, glasses, and gloves have been meticulously handmade, along with the jewelry. Additionally, sneakers have been developed in partnership with the Japanese brand Grounds, a brand I admire.
I will choose MAISON YOSHIKI PARIS muses and ambassadors from the artists and singers of the new generation, whose style and personality will be most in tune with my ambition and vision.
In addition to its development in fashion, MAISON YOSHIKI PARIS will also be tackling lifestyle in collaboration with specialist French houses. For example, a collection of water glasses, wine glasses and champagne glasses will soon be launched in collaboration with BACCARAT. This is a collaborative project with the BACCARAT. Of course, this is directly linked to my work with Rob Mondavi, Jr. in Napa for my wines and my partnership with Pommery for my own champagne. I have always dreamed of offering my guests a prestigious glass service representative of my vision and made by the greatest French crystal maker.
New High Fashion Brand “MAISON YOSHIKI Paris” Designed by International Rock Star YOSHIKI Will Debut as Part of Official Calendar for Milano Fashion Week Fall/Winter 2024/2025
YOSHIKI's upcoming fashion brand MAISON YOSHIKI PARIS has been selected by Camera Nazionale Della Moda Italiana as part of the official calendar for Milano Fashion Week Fall/Winter 2024/2025 in the major Fashion Events section. The show will take place on February 20th at 8:30pm at Bocconi University, a major cultural, artistic and fashion center in Milan which won the World Building of the Year architectural prize and has hosted major events for Gucci, Max Mara, and Versace.
YOSHIKI's cutting-edge line – announced at a press conference in Paris last year – is the latest move in the world of high fashion by the iconic musician, designer, and filmmaker.
MAISON YOSHIKI PARIS will fuse YOSHIKI's visions of fashion, design, and lifestyle with RTW glamorous and genderless designs. The line is expected to debut with over 30 looks.
YOSHIKI stated, "It’s going to be a feminine but also genderless collection, flamboyant with a rebellious touch, which has always been important to me. All the natural and eco-responsible materials are sourced from Italy and France."
In addition to fashion development, MAISON YOSHIKI will launch a luxury glassware collection in collaboration with French crystal maker Baccarat. YOSHIKI’s design talent was recognized when he was selected as one of the designers to commemorate Baccarat’s 180th anniversary in 2021.This project also stems from YOSHIKI's creation of Y by YOSHIKI wine with the Mondavi family in Napa, California, and the establishment of YOSHIKI's own premiere Champagne brand with renowned French house POMMERY.
YOSHIKI was born the eldest son of kimono creators and created Yoshikimono in 2009 as a fusion of tradition and innovation. Yoshikimono was chosen to be displayed at the prestigious V&A Museum in London and at the Musée du Quai Branly – Jacques Chirac in Paris alongside works from other prominent fashion designers Alexander McQueen, Yves Saint Laurent, Jean-Paul Gaultier, and John Galliano. YOSHIKIMONO has headlined Tokyo Fashion Week multiple times since 2015, and he is the first Japanese male to be featured on the cover of Vogue Japan.
YOSHIKI has appointed veteran press officer and longtime friend Kuki de Salvertes as fashion development director of MAISON YOSHIKI PARIS. De Salvertes discovered many of today's famous designers, such as Vivienne Westwood, Raf Simons, Iris van Herpen, and Jeremy Scott.